How to Create a Social Media Plan

As a Social Media Manager, you are responsible to ideate and implement a social media plan. Similarly to any other plan, this should be composed by three main parts: analytic

‘Social Media’ is NOT the magic formula, ‘Relationship’ is

The recent explosion of interest in social media has led authors from many fields to release books and articles that have attempted to interpret the changes caused by digital technology. 

On

Importance of long-term relationships in social media era

The importance of building and maintaining long-term relationships with strategic consumers is further emphasized by the rise of such phenomena as global competition, sharing economy, service industrialization, and private labels.

Managing Relationships through Social Media

Recently, there was an explosion of interest in social media and authors from every field released a book with the attempt of interpreting the changes brought by digital technology.

On one

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