Brand Ambassadors, Brand Advocates or Brand Influencers? 10 key differences

A recurring discussion in marketing departments is how to identify, engage and collaborate with strategic individuals given the numerous possibilities offered by digital technology. Although the involvement of influential people

How to Create a Social Media Plan

As a Social Media Manager, you are responsible to ideate and implement a social media plan. Similarly to any other plan, this should be composed by three main parts: analytic

Mobile Apps Categories

Assessing the different typologies of mobile apps made available to users, it is rather intuitive to notice 4 main categories of software applications. If we go beyond the single features

5 major changes in consumer-brand relationships

The advent of social media and the diffusion of digital technology have created significant changes in the way consumer-brand relationships are conceived, both by consumers and by companies. This pst

Brand Community to Brand Equity

I was previously asked to prove that community commitment is an attitudinal antecedent of brand advocacy (and brand loyalty), and is therefore fundamental to the ultimate goal of building brand

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