ABOUT BRANDMATE TM

BrandMate is the Social Mobile App that allows you to share your enthusiasm towards a set of favorite brands, be connected to a community of similar Brand Lovers and discover the latest on any brand.

TM = Tailor-Made

We want to revolutionize consumer-brand relationships and to become the leading platform for brand-related conversations, co-creations & educations, letting consumers explore the universe of brands.

OUR BRAND MANIFESTO

Only a few of them have an impact on your life and establish personal and long-lasting relationships. These brands stand out from the rest and deserve your time, passion, creativity, and resources.

Some facts about BrandMate™

1822
Brands
13
Brand Network Communities
304
Brand Stories
1271
BrandMates

'CREATIVITY IS THE POWER TO CONNECT THE SEEMINGLY UNCONNECTED' - WILLIAM PLOMER

Who are we?

WE ARE BRANDMATE

The go-to place for brand-related interactions.
Build exceptional relationships within a Tailor-Made community of Brand Lovers.
Discover the latest on any Brand.

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Alex Mari

Founder and Creative Director
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Steven von Niederhaeusern

Chief Technology Officer
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Davide Aiello

Community Manager
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Katarina Krohg

Communications & Media Manager
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Gianina Galimany

Brand Manager
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Andrea Di Berardino

New Media Manager

JOIN US AND GET INSPIRED BY YOUR COMMUNITY!

'WE WANT TO BELONG NOT TO JUST ONE TRIBE, IT TURNS OUT, BUT TO MANY. AND IF YOU GIVE US TOOLS AND MAKE IT EASY, WE'LL KEEP JOINING' - SETH GODIN

PRODUCT FEATURES

More about the product? Visit the page 'FAQ & SUPPORT'

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Stay in touch

WHO IS TALKING ABOUT US

Our Latest Posts

Managing Relationships through Social Media

Recently, there was an explosion of interest in social media and authors from every field released a book with the attempt of interpreting the changes brought by digital technology.

On one hand, these books have invoked enthusiasm of countless professionals and researchers because they stipulated the major potential of the digital

Current Relationships & Data gaps in Brand Management

Different from ‘Lifestyle Marketing' research, the Brand Network approach does NOT rely on demographics when segmenting the market (Brand-based Segmentation). In fact, it only focuses on brands the consumer has an emotional connection with and can afford to buy. This is based on the assumption that

What is ‘Brand Network Theory’?

Brand Communities are not built on brand reputation (as one may wrongly assume), rather it is built on peoples’ understanding of brand stories. Being communities neither fixed nor permanent, its meaning and concreteness are always being negotiated by individuals. This is true whether group members interact electronically, face-to-face, or both.

Is Social Media revolutionary?

The large explosion of brand communities is practically attributed to the diffusion of the Internet. The advent of the Internet and more recently social media - where Internet users collaborate, share information, and opinions - are the critical phenomenons of the past decade in communication.

Depending on the definition of the term

Evolution of the Brand Community

Community is a core construct in social thought. People are held together through shared emotions, styles of life, and consumption practices. Community concept is as alternative form of social arrangements, also called ‘neo-tribes’ or ‘post-modern tribes’ and is not new in brand management studies.

Consumers desire an experience-based marketing that emphasizes interactivity,

The Business Insight behind BrandMate

In 2007 I was a postgraduate marketing student at University of Lugano (USI), Switzerland. It was during a Consumer Behavior class my first thought about BrandMate’s core concept was conceived. First module of this course, taught by prof. Andreina Mandelli, pertained to market segmentation techniques, when applied

Open Letter to BrandMates (BMs)

To Partners & Collaborators

LET THE JOURNEY BEGIN!

Dear BMs,

As of today you are part of something called ‘BrandMate’. At this stage, it is nothing more than a bunch of documents and a few spread ideas. Its destiny is in your hands and you will decide, through your choices, if we are

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Send a Message

This form is for those BRAND MANAGERS who are seeking to create genuine, personal, and long-lasting relationships with Brand Lovers. If you are a 'Relationship Ambassador' and your objective is to innovate by collaborating with the most influential people for your business, please reach out to us.