BrandMate is the Social Mobile App that allows you to share your enthusiasm towards a set of favorite brands, be connected to a community of similar Brand Lovers and discover the latest on any brand.
TM = Tailor-Made
We want to revolutionize consumer-brand relationships and to become the leading platform for brand-related conversations, co-creations & educations, letting consumers explore the universe of brands.
Who are we?
The go-to place for brand-related interactions.
Build exceptional relationships within a Tailor-Made community of Brand Lovers.
Discover the latest on any Brand.
Recently, there was an explosion of interest in social media and authors from every field released a book with the attempt of interpreting the changes brought by digital technology.
On one hand, these books have invoked enthusiasm of countless professionals and researchers because they stipulated the major potential of the digital
Different from ‘Lifestyle Marketing' research, the Brand Network approach does NOT rely on demographics when segmenting the market (Brand-based Segmentation). In fact, it only focuses on brands the consumer has an emotional connection with and can afford to buy. This is based on the assumption that
Brand Communities are not built on brand reputation (as one may wrongly assume), rather it is built on peoples’ understanding of brand stories. Being communities neither fixed nor permanent, its meaning and concreteness are always being negotiated by individuals. This is true whether group members interact electronically, face-to-face, or both.
The large explosion of brand communities is practically attributed to the diffusion of the Internet. The advent of the Internet and more recently social media - where Internet users collaborate, share information, and opinions - are the critical phenomenons of the past decade in communication.
Depending on the definition of the term
Community is a core construct in social thought. People are held together through shared emotions, styles of life, and consumption practices. Community concept is as alternative form of social arrangements, also called ‘neo-tribes’ or ‘post-modern tribes’ and is not new in brand management studies.
Consumers desire an experience-based marketing that emphasizes interactivity,
In 2007 I was a postgraduate marketing student at University of Lugano (USI), Switzerland. It was during a Consumer Behavior class my first thought about BrandMate’s core concept was conceived. First module of this course, taught by prof. Andreina Mandelli, pertained to market segmentation techniques, when applied
To Partners & Collaborators
LET THE JOURNEY BEGIN!
As of today you are part of something called ‘BrandMate’. At this stage, it is nothing more than a bunch of documents and a few spread ideas. Its destiny is in your hands and you will decide, through your choices, if we are
This form is for those BRAND MANAGERS who are seeking to create genuine, personal, and long-lasting relationships with Brand Lovers. If you are a 'Relationship Ambassador' and your objective is to innovate by collaborating with the most influential people for your business, please reach out to us.